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"The Social Media Starter Kit: Enterprise Edition"

A Conversation with social media expert Amber Naslund

In our continuing quest to find answers from thought leaders and trusted advisors that are working through issues related to social media and the workplace, we look to have lively conversations filled with practical examples that will help you build your own social media strategy.

Amber first talked with this audience as part of a panel in August 2009 - she was so well received that we have asked her back. This month we are going to engage Amber in a conversation about social media in the enterprise. This is a much talked about subject and one that we (and others) are having a lot of conversations about lately.

Topics of concern and focus will be around:

• Cultural Issues - Integrating into the bloodstream of the organization
• Managing Your Community - what does it really take to be successful
• Engagement - Getting the digital immigrants comfortable with the digital natives
• Best and Highest Use - Social Media can do a lot, but what does it do best
• Measuring - What metrics make the most sense for the Enterprise

If you follow Amber you will know that this is just touching the surface of what she can talk about, and in this hour we will touch on these and other issues that come up from the activity stream of Twitter and Google Wave (both running during the Webinar).

About Amber

Amber Naslund is a social media and marketing practitioner, and the Director of Community for Radian6 social media monitoring. There, she’s responsible for client engagement, community building, and helping companies build sound strategies for social media listening, measurement, and engagement.

She’s spent the last 15 years or so working with businesses of all sizes, from the Fortune 50 to startups and local nonprofits, and enjoyed a diverse career as a fundraiser, client services professional, corporate marketing director, and an entrepreneur.

Amber is also a frequent speaker at conferences and private events, talking about the practical applications and business strategies for the social web. An avid writer and passionate content creator, Amber blogs at AltitudeBranding.com, focusing on community, communication, and the rising tide of social business. She’s been recognized among Forbes’ 20 Best Social Media and Marketing Blogs By Women, as PostRank’s top community management blog of 2009, and among the AdAge Power 150.

In all introNetworks Webinars we seek to have a conversation with our speaker and the audience at the same time - we use Twitter to capture comments and questions and collaborate on key themes on Google Wave. You can enter your Twitter name and @googlewave account name during registration if you'd like to participate in the conversation.